Privacy policy

Last Updated: March 20, 2023

We at First Day Life, Inc. (“First Day,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) to describe how your personal information is collected, used, and shared when you visit or make a purchase from our website located at www.hifirstday.com (the "Website"). This Privacy Policy relates to the information collection and use practices of First Day in connection with our Services, which are made available to you through our website.

Users and Terms

This Privacy Policy applies to visitors to the Website, who view only publicly-available content (“Visitors”), and customers who have purchased a Product from our Services (“Customers”).

By visiting our Website, Visitors are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. By purchasing a Product, each Customer is agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

Personal Information We Collect

When you visit the Website, you authorize us to collect and/or receive such information:

1. Personal Information:
   You may be asked to provide us with personal information about yourself, such as your name, e-mail address, age, and zipcode. All information that we receive under this section is collectively called “Personal Information.” We do not collect any Personal Information from Visitors when they use the Website, unless they provide such information voluntarily.
2. Billing Information:
   In order to purchase a Product from our Services, you may be required to provide certain information in addition to the Personal Information noted above. Such information may include a credit card number, expiration date, billing zipcode, activation code, and similar information (collectively, the “Billing Information). Such Billing Information will be collected and processed by our Third Party Payment Vendor pursuant to the terms and conditions of their privacy policies and terms of use, and we do not obtain access to any Billing Information.
3. Other Information:
   In addition to the Personal Information and Billing Information, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
   • Your Activity:
     In an ongoing effort to improve the Website and the Services, we automatically collect certain information when Visitors visit the Website, and when Customers use the Services. Such information includes, without limitation, IP addresses, browser type and language, referring and exit pages and URLs, date and time zone, amount of time spent on particular pages, what sections of the Website Visitors visit, and how you interact with the Website and Services.
   • Cookies:
     We may collect information using “cookie” technology. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Services. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Services and Website may not function properly.
   • Third-Party Analytics:
     We may use one or more third-party analytics services to understand your interaction with the Services and Website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Services and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Services, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website, and the Services.

The Information Collected by or Through Third-Party Advertising Companies

We may share, or we may permit third party online advertising networks, social media companies and other third party services, to collect, information about your use of our Website over time so that they may play or display ads on our Website, on other devices you may use, and on other websites, apps or services, including on Facebook. It is important to note, however, that we do not share any of your Personal Information with these parties. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect this non-personal information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

How We Use and Share Your Information

You authorize us to use the Personal Information and the Other Information (collectively, the “Information”) to provide and improve the Website and the Services; to solicit your feedback; and to inform you about our products and services and those of our promotional partners.

You also authorize us to use and/or share Information as described below.

• Agents, Providers and Related Third Parties:
  We may engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include providing technical assistance, order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. We may also share your Information with any of our parent companies, subsidiaries, or other companies under common control with us.
• Aggregated Information:
  In an ongoing effort to better understand our Visitors, and Customers, we may analyze Personal Information with Other Information in anonymized and aggregate form in order to operate, maintain, manage, and improve the Website and the Services and for our own research purposes. This aggregate information does not identify you personally.
• Business Transfers:
  As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets.
• Legal Requirements:
  We may disclose your Information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate to: (i) operate the Platform, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of vendors, users of the Platform or the public.

We know how important it is to keep the Information you’ve entrusted to us confidential. We will not rent, sell or share your Information with third parties except as specifically approved or under the circumstances described above. If you do not want us to use or disclose Information collected about you in the ways identified in this policy, you should not use the Website or Services.

Protecting Your Information

We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We follow generally accepted industry standards to protect the Information submitted to us, both during transmission and once we receive it. However, we cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Platform may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Communication Preferences

When registering an account with our Website, customers may opt out of having their Information used for e-mail marketing purposes. Customers may also access and modify their preferences by following the instructions found on the Website. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any First Day marketing e-mail. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases. Customers cannot opt out of receiving transactional e-mails related to their account with us.

SMS Privacy Policy

1. SMS abandoned cart disclosure: "The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS."
2. Third-party data sharing: "The above excludes text messaging originator opt-in data and consent; this information will not be shared with any parties."

Notice to Non-US Residents

The Website, the Services, and their servers are operated in the United States, Canada, and possibly other countries around the world. Please be aware that your information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Website and/or the Services, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.

External Websites

The Website and the Services may contain links to External Sites. First Day has no control over the privacy practices or the content of these External Sites. As such, we are not responsible for the content or the privacy policies of those External Sites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Minors

We do not knowingly collect Personal Information from children under the age of 18. If you are under 18, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide us Personal Information without their permission. If you have reason to believe that a child under the age of 18 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

HIPPA

First Day Life, Inc. is not an entity that is covered by HIPAA. The HIPAA privacy rules apply to health plans, health care clearinghouses, to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the “covered entities”) and their service providers (“business associates”). This means that the information that you provide to us is not protected by the HIPAA privacy rules and regulations.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Changes

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. Any such changes will be posted on the Website. If we make any material changes, we will notify you by email (sent to the email address specified in your account) prior to the changes becoming effective. By accessing the Website and/or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Contact Us

If you have questions about this Privacy Policy, please contact us via e-mail at support@firstday.com with “Privacy Policy” in the subject line.