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vegan friendly
happiness guaranteed
modern science
Families need good health more than ever.
Real science. The best ingredients. And great taste.
Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.
That's why 230,000+ people made the switch to First Day.
Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.
Demand better.
While other vitamins on the market may use dangerous dyes, high-fructose corn syrup and GMO ingredients, we chose to go down a different path. We source only the highest-quality organic fruits & veggies, ensuring that they are free from pesticides, harmful additives, and GMOs.
Krista M.Kid-Parent Win Win!
One of my kids only eats beige foods (carbs and cheese) so giving these to him not only helps the mom-guilt, but ensures he's getting actual healthy nutrients in him! I've already noticed an air of calm in the house.
Kristi L.A Life Saver
I purchased these about 3 weeks ago and WOW is all I can say. Already my household is different and the change I see in my daughter is absolutely amazing!!!!
Katie B.Picky eaters approved!
It's been such a struggle finding a vitamin my 3 picky eaters won't fight me on taking daily that isn't chock-full of sugar & artificial junk. I can confidently give them these & feel good that they're getting nutrition in when they're so picky about everything else. Highly recommend First Day!
Aynsley B.Hello growth spurts!
After taking Women’s Supercharge for three months I knew I had to share these with my kids! First, they taste so good my kids ask for them every morning. I feel confident that all my kids have the nutrition their growing bodies need. Thank you First Day!
Nicole H.Clean vitamins for kids and me!
They are delicious but also not loaded with sugar like other gummy options, thankfully! I feel great taking my vitamin with the kids every morning, it's become a fun part of our morning routine before they head off to school.
Kristi L.A Life Saver
I purchased these about 3 weeks ago and WOW is all I can say. Already my household is different and the change I see in my daughter is absolutely amazing!!!!
Nicole H.Clean vitamins for kids and me!
They are delicious but also not loaded with sugar like other gummy options, thankfully! I feel great taking my vitamin with the kids every morning, it's become a fun part of our morning routine before they head off to school.
Katie B.Picky eaters approved!
It's been such a struggle finding a vitamin my 3 picky eaters won't fight me on taking daily that isn't chock-full of sugar & artificial junk. I can confidently give them these & feel good that they're getting nutrition in when they're so picky about everything else. Highly recommend First Day!
Aynsley B.Hello growth spurts!
After taking Women’s Supercharge for three months I knew I had to share these with my kids! First, they taste so good my kids ask for them every morning. I feel confident that all my kids have the nutrition their growing bodies need. Thank you First Day!
Krista M.Kid-Parent Win Win!
One of my kids only eats beige foods (carbs and cheese) so giving these to him not only helps the mom-guilt, but ensures he's getting actual healthy nutrients in him! I've already noticed an air of calm in the house.
Where have these been!?
"I struggled to find vitamins for not only myself but ones my husband would actually take. Then I heard about First Day and initially I was kind of skeptical because a lot of vitamins say that they’re all natural. My husband also never had taken vitamins a day in his life.
So I decided to give first day a try. Not only did they taste great but they actually are all natural. No crazy hidden ingredients and bonus my husband actually takes his every day as well. Thank you for creating first day!!!"
Jenn M.
FEB 6 2022
Peace of Mind
"My granddaughter asks for her vitamins every morning. Makes me happy knowing she’s getting a lot of good nutrients without the sugar that comes in the traditional gummy vitamins!!"
Kelly P.
NOV 8 2021
Picky Eaters Approved!
"All 3 of my picky eaters happily eat these daily and actually have made the comments that they wish they could eat the whole bag bc of how delicious they taste.
It's been such a struggle finding a vitamin they won't fight me on taking daily that isn't chock-full of sugar & artificial junk.
I can confidently give them these & feel good that they're getting nutrition in when they're so picky about everything else healthy I try to give them. Highly recommend First Day!"
Katie B.
JAN 19 2022
Our Mentors & Mission
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
(Our advisors/mentors are not paid. They simply love making a difference, along with the rest of our First Day family!)
Dr. Ed Giovannucci, MD, MPH, ScD Harvard University
Dr. Giovannucci researches the intricacies of nutrition and lifestyle. His son and daughter eat a healthy diet but still love snacking on chocolate.
Dr. Lei Chen, MD, MHS Yale University
Dr. Chen is a professor and pediatrician in emergency medicine. When he isn’t traveling for children's healthcare, he builds kayaks with his twin sons.
